Here’s a publication no one should be without: Four Weeks is a new monthly magazine that includes a variety of articles in four categories customized for the four weeks of a woman’s menstrual cycle.

In week 1, the magazine informs us, ladies like things to be "Fun, Familiar," and in subsequent weeks "Exciting, Exotic," "Indulgent, Introspective," and "Cautious, Caring," respectively.

This is information that could be very useful to any smart fellow as well, as it is obviously disastrous for a chap to give his lady fair a gift that is of the wrong type for her particular week of the month. We’ve all been forced to puzzle through the mystery of the wrong-week gift, haven’t we?

Also of great interest is the magazine’s Hormone Horoscope, which deftly combines two things of utter inscutability into an easily understood guide to life.

Thanks, gals!