CBS TV will begin offering free, streaming, next-day video of primetime shows online this fall, the LA Times reports.
According to the Times story, CBS will have the most online primetime programming of any broadcast network, offering seven programs, nearly a third of the net’s primetime schedule.
CBS is making several of the network’s most popular shows available, plus one new one, the Times reports:
The company will make available "CSI: Crime Scene Investigation," "CSI: Miami," "CSI: New York," "NCIS," "Numb3rs," "Survivor" and its new drama "Jericho," about life in a small Kansas town after a nuclear blast. Episodes will be available online for four weeks after the initial network broadcast, except for "Survivor" and "Jericho," which will be available the entire season.
The programming will be ad-supported, according to the Times story:
"There will be the possibility of targeting ads," said Larry Kramer, president of CBS Digital Media.
He said the ad mix could be changed to reach specific demographic groups. "We may even be giving viewers the option of what advertising they want to see," Kramer said.
An interesting feature will help people to cheat their employers:
CBS’ broadband channel, Innertube, will have a "boss button" so people goofing off at work can tap a key to have the audio drop and their computer screen flip to an image of a spreadsheet if their supervisor is nearby.
The boss button recognizes that "prime time" for broadband entertainment is during the traditional workday from 9 a.m. to 5 p.m. rather than from 8 to 11 p.m., when TV viewership is at its peak.
Now that’s what I call technological advance. . . .