Political activists should be aware that stories are more powerful movers of the human spirit than propositions. A fine example comes from the journey of the amazing movie Bella, Mike D’Virgilio writes.
Lectures just don’t have the same power to move the human heart as a well-told story. As important as logic and intellectual rigor are, they will never by themselves move people in the way a vivid, truthful story can. Yet the right for the past half-century has acted as if lectures and political activism were sufficient to win a people’s hearts and minds. A wonderful example to the contrary is the 2006 movie Bella:
Like many of Jason Jones’ best ideas, this one came in the middle of the night.
A member of the production team that put out the pro-life hit movie of 2006, Bella, Jones’ previous nocturnal brainstorm had instigated Bella Hero, a campaign devoted to putting a copy of the film in the hands of every visitor to a crisis-pregnancy center in the United States.
Next came Bella on Campus, which raises funds to pay for college screenings.
Now, because of a chance meeting with a New York City beggar, drug addict and ex-con to whom he had given a ticket to the movie the day before, he had a new idea and a new target market.
He instantly called up Tracy Reynolds, one of his key partners in Bella Hero, and pitched it: “Why don’t we screen Bella in prisons?”