If you don’t think working in the cultural influence professions is important when it comes to shaping the next generation, check out this video. If you’re one of the more than 14 million who have seen this already, it’s worth a second look.

That incredibly cute clip says something about pop culture’s impact and, over time, its influence.

The next time someone dismisses movies, television, or most genre fiction as frivolous pursuits, think about that three year old girl reciting back to her parents what happens in Star Wars.

“But don’t talk back to Darth Vader. He’ll get ya.”