Media analysts correctly claim that the TV news media have been losing audience in recent years, but that only tells half the story. The progressive-liberal-biased news programs and networks (which are the great majority on the national level) are indeed losing their audience, but FOX News has solidified its position as one of the most popular cable networks.
In August, FOX News achieved the third-highest prime-time viewership among all cable networks. Meanwhile, CNBC has approached record-low audience numbers and is trending further downward, though there isn’t much room below the network’s current position. In August, just 28,000 25-54-year-olds watched on average between 9:30 to 5:00 p.m., when its financially interested audience should be tuning in.
CNBC has been rightly seen as a cheerleader for the Obama administration’s statist fiscal and monetary policies which have benefited the very richest individuals while stalling economic growth and causing crushingly high real unemployment levels. CNBC’s attempts to increase the entertainment value of its shows have done nothing to arrest the slide.
FOX News, on the other hand, trails only ratings giants ESPN and USA Network, and it enjoyed overall audience growth of more than 15 percent over the past twelve months, and more than 27 percent in the most-desired 25-54 age group.