Yes, in the Omniculture, everything happens.

The New York Times has brought on a perfume critic, AP reports. The column will appear frequently in the Times‘s style magazine. In a statement, new Times perfume critic Chandler Burr said, “Every other true art has a serious criticism. I believe perfume should as well.” He said he intends to take his new position very seriously.

Well, I suppose somebody has to—and it makes sense that it would be the person who’s being paid for it. . . .